[Background music begins.]
[Successive shots of a seal on a rock in the water, of a storefront “La Mer à boire”, of a building, of Yannick Ouellet speaking to an audience.]
Yannick Ouellet: Yannick Ouellet, chef and economic development consultant for the Haute-Gaspésie Regional County Municipality’s bio-food sector.
[Shot of Yannick speaking to the camera in a kitchen.]
I come from a family of farmers. And I’ve always worked with raw materials. I always joke that my father was a miner, and my mother was a gardener. And I’m somewhere in between.
[Shot of Yannick speaking to an audience.]
I started when I was 15. My real job over the last five years has been to work behind the chefs.
[Shot of hands cutting raw meat, then back to Yannick speaking to the audience.]
So, for me, my job, in my business, what I was doing was coming in for establishments that had cooks who weren’t chefs but who played the role of chef.
[Back to Yannick speaking to the camera.]
Then me, in the shadows behind them, I’d act as the executive chef and lead them to become chefs, managers and, ultimately, executive chefs. Then I’d disappear. So, in the last five years, I’ve been, yearly, running about a dozen establishments at the same time.
[Shot of Yannick seen from behind talking to people, and then of men cutting raw and cooked meat.]
A kitchen is like a beehive, it’s all the same. And that’s what I like. For me, it’s… For too long in the industry, we’ve talked only about the chef. It was always the chef who made the renown of the establishment.
[Shot of hands putting meat in a hot pan.]
And I’ve never been like that. I’ve always been a team player. Yes, I used to come out in front, but that’s not what I was looking for. But for me, I work more in… It’s the beehive that interests me.
[Music stops, back to Yannick speaking to the camera.]
Because in the end, everyone’s going to grow. I think that, over time, that’s what I’ve become. I’ve become like a queen bee. I provide the information and then everyone works for the common good. And that’s the honey, that’s the end.
[Music resumes, shot of meat cooking, a man in an apron tastes and enjoys.]
I’m not interested in the path. It’s the result that’s important.
[Shot of Yannick cooking in front of people.]
In the years 2000, I was a chef, 90… yeah, 99-2000, I was a chef at my Manège à toi restaurant in Québec City, a restaurant that no longer exists. And my job there, the only reason I went there was because the owner was from the Gaspésie and she wanted to change.
[Back to Yannick speaking.]
It was a Belgian food truck selling mussels and fries. She wanted to change the formula a little. She wanted to bring in products from Gaspésie, the Islands, Gaspésie. Then I said “yes, I’d like that”. So, we set up an embassy out there, telling myself it was going to take a long time to make a name for myself out there – it took six months. And no thanks to Yannick, it was just the momentum from telling the people of Gaspésie “there’s a place for you in Québec City. If you’re interested”; it filled up pretty quickly.
[Shot of a full room, a man walks around with a dish and giving a taste of meat.]
And then one of the first things I did was to call Réjean Vigneau, since we’d already met. I called Réjean and I said, “Is it possible to get seal sausage? He said “yes”.
[Shot of the tray filled with pieces of meat and hands helping themselves.]
So, I served the seal sausage with Tapp sauerkraut, which was made with seaweed. It was my top seller.
[Back to Yannick speaking.]
Even if the local chefs, the well-known ones, they’d say to me, “It doesn’t make sense Yannick, it won’t work your thing”. It worked very, very, very well. Then Réjean explained to me a few years later that I’d been one of the first to introduce the Islands seal. But I didn’t know that.
[Shot of Yannick speaking to an audience and two men cooking in the background.]
For me, it’s natural. I never took it upon myself to say, “I have to defend Gaspésie products”. It just happened like that. So, from one effect to another, people have always acknowledged me for that. And I’ve never tried to be extravagant.
[Shot of hands cutting cooked meat into pieces.]
For me, it was the product. The seal, it showed up in my career just like any other product. Réjean started doing that. Then I said, “ah that’s interesting”, and I was buying lots of products from the Islands at the time too.
[Back to Yannick speaking to the camera.]
So, it came up, but the sausage brought me a lot of things. That’s why, when Sandra said to me five years ago, “Yannick, I’ve been thinking about doing something with Réjean, would you get on board?” It was only natural to get on board with him.
[Change of music.]
[Shot of hands shaking a bowl of churros and then people tasting a churro.]
That’s how I see myself. I’m just adding a brick to the building, and Jean Soulard is my role model in that sense.
[Back to Yannick speaking.]
It’s… I didn’t ask for it, but at some point, I saw him do what he does. I went, that’s what I want to do. A simple guy like that, he could snub humanity with the awesome career he has.
[Back to Yannick speaking in front of an audience.]
He’s my model in the sense of sharing knowledge. I don’t work to create the need. I work to stimulate demand.
[Back to Yannick speaking to the camera.]
Do you understand what I mean, the difference? Because when we’re working to create the need, what do we do? We go and find some flag-bearer at any given establishment that will sell the product. We’re not stimulating demand here. We’re saying, “if you need it, you can find it here”.
[Shot of a full room, a man walks around with a dish and offering a taste of meat.]
If you stimulate demand; if you make Facebook posts, give out recipes, share your knowledge, at some point the world will say “I’m going to try it”.
[Back to Yannick speaking to the camera.]
That way, you stimulate a demand, and they’ll look for it. They’ll look for where they can find it. And that creates other points of sale that will say, “That’s the fourth person who’s asked me for it. I’m going to order some”.
[Back to the man walking among people with a dish.]
Do you see the difference? When everyone at the bottom asks for it, at some point you’re going to find it in the grocery stores. Because in reality, there were people before us.
[Cut back to Yannick speaking to the camera.]
The natives were here, and they ate seal. That means we just have to come full circle. We’re not there yet.
[Back to Yannick speaking in front of an audience and then to Yannick in front of the camera.]
There’s a little matter at some point that’s going to… Just as it did 50 years ago. For a silly thing, a misperception, then at the European level, it got out of hand, all of that. It was a small event that threw things off. I think we’re capable of doing things the other way round.
[Back to someone helping themselves to the meat platter.]
There is going to come a time when food…I hope not, but I think that’s what’s coming…will be more expensive for the ordinary people of Gaspésie.
[Back to Yannick speaking to the camera.]
When we go hungry, we’ll hunt for seal.
[Exploramer logo.]
[Background music stops.]